Ever wondered how often you should be posting on your social media accounts? Each account will differ in optimum posting frequency because of the different "personalities" of the social media platforms. It's also good to know what social media platforms fit your brand the best, not all of them are right for everybody. Here's a … Continue reading Posting Frequencies for Social Media
There are countless stories of weary rescuers who've come to the aid of the guileless hiker who set out for a hike without a map. Inevitably, they've set off with the idea that they can follow the markings on the trail, or that they know the way well enough. Many times they are mistaken, and … Continue reading Don’t Hike Without a Map: Marketing Research
As a small business owner, narrowing your focus to a target market is how you will be able to best leverage your resources to gain customers. Long gone are the days where casting a wide net and sifting through unqualified leads made sense. When you focus on a target market, you've already done part of … Continue reading PVP – Finding Your Target Market
Decide on your target market. Everything you do, from making a product or delivering a service to deciding on your marketing strategy should be centered on your ideal customer. “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption … Continue reading 3 Things to Do Before Creating Your Unique Selling Proposition (USP)
Most of the small businesses I've worked with scramble to keep up with the next change to the Google algorithm.